Aishwarya Rai, Madhur Bhandarkar and UTV's Ronnie Screwvala announced the long in the news film Heroine at the 64th Cannes Festival on May 13, 2011.
Heroine will be the first film to team Aishwarya with talented director Madhur Bhandarkar.
Aishwarya has worked with UTV on two projects, Jodhaa Akbar and Guzaarish. Both films earned critical acclaim, but only the former did well at the box office.
In Heroine, Aishwarya, 37, will play a superstar whose career is on the decline and she is terrified of fading into obscurity. The film begins production in June.
Speaking at the presser Aishwarya said, "Heroine is a film that the team was very excited about and yes I have just agreed to come on board. Madhur has been speaking to me for many years to collaborate together on a film and I am glad we are finally working together on HEROINE. He is the director of multiple award winning films in India and hence, as an actor I'm certainly looking forward to this experience."
Here is the film's Synopsis from the press release.
The film is based on the life and times of a superstar heroine from Bollywood. It is said to be an entertaining, daring, emotional, shocking, glamorous, scandalous behind the scenes account of the reality behind the world of glitz and glamor that the film stars inhabit. For a country obsessed with films and film stars, Heroine will take audiences on a voyeuristic journey to see what really goes on behind the closed doors of make up rooms and vanity vans. It will give them a chance to go beyond the gorgeous smiles and politically correct quotes, to see what really happens in the lives of India's sweethearts - The sniping & the politics, the secrets & the lies, the incredible highs of fame & the lonely depths of failure.
This is the film Bhandarkar has been subconsciously preparing for ever since he joined the industry and one which he considers his magnum opus.